In software development, there's a foundational principle known as DRY: Don't Repeat Yourself. The idea is simple yet powerful: every piece of knowledge or logic within a system should have a single, unambiguous, authoritative representation. Writing the same code in multiple places leads to maintenance nightmares, inconsistencies, and bugs.
But what if we applied this same powerful principle not just to our application code, but to our business processes?
Every day, your business executes countless workflows: onboarding a new customer, fulfilling an order, processing a support ticket, resetting a password. Look closely, and you'll find that these larger workflows are all composed of smaller, repetitive tasks. Sending an email. Updating a CRM record. Calling a third-party API.
Too often, the logic for these common tasks is re-written and embedded within each individual workflow. This is the workflow equivalent of repeating yourself, and it creates the same problems: inefficiency, inconsistency, and a brittle system that's difficult to change.
It's time to bring the DRY principle to workflow automation.
Imagine your "Customer Onboarding" workflow needs to send a welcome email. Your "Order Confirmation" workflow also sends an email. So does your "Password Reset" process.
If the logic for sending that email is built separately into each of those three workflows, you now have three potential points of failure. What happens when you decide to switch email providers? Or when your brand's email template needs an update? You're forced to hunt down and update that logic in three different places, hoping you don't miss one or introduce a new error.
This repetition leads to:
The solution is to stop building monolithic, repetitive workflows. Instead, we should break down our business processes into their smallest, most fundamental components. We call these Actions.
An Action is a single, executable step within a larger business workflow. It's a self-contained, atomic unit of work—defined as code and exposed as a simple, callable API.
By defining these tasks once, you create a library of reusable business logic. You've made your business operations DRY.
This is precisely the philosophy behind actions.do. We are a Task Execution Engine built to help you define, manage, and execute these individual business Actions as simple APIs.
With actions.do, you can embrace the "Business-as-Code" paradigm. You define a discrete operation, like sending a customer confirmation email, as a self-contained, executable Action. We then expose it as a secure API endpoint that you can trigger from anywhere.
When an Action is triggered, it runs a specific job. The result is a clear, auditable log of that execution. For example, triggering an Action to send a confirmation email would produce a result like this:
{
"executionId": "exec-1a2b3c4d-5e6f-7g8h-9i0j",
"actionId": "action-send-confirmation-email",
"workflowId": "wf-customer-onboarding-v2",
"status": "succeeded",
"startedAt": "2023-10-27T10:00:05Z",
"completedAt": "2023-10-27T10:00:07Z",
"input": {
"customerEmail": "jane.doe@example.com",
"orderId": "ORD-98765"
},
"output": {
"success": true,
"messageId": "msg_a1b2c3d4e5f6g7h8"
}
}
Here, the action-send-confirmation-email Action was defined once. Now, any application or workflow—be it customer onboarding, order fulfillment, or event registration—can simply call this Action via its API, passing in the required inputs like customerEmail and orderId.
The benefit is immediate. Need to change the email template? You edit the action-send-confirmation-email Action in one place, and every process in your entire organization that uses it is instantly updated. That's the power of DRY.
Once you have a palette of robust, reusable Actions, building new workflows becomes a matter of orchestration, not low-level coding. Your workflow engine's job simplifies to calling the right Actions in the right order.
Consider building a new Customer Onboarding Workflow:
Your workflow is now a simple sequence of API calls. It's clean, easy to understand, and incredibly flexible. Best of all, each component is a proven, independently-tested unit of business logic that can be reused in dozens of other processes.
Applying the DRY principle to your business automation isn't just a technical improvement; it's a strategic advantage. It allows you to build more resilient, scalable, and agile systems. It frees your developers from reinventing the wheel and empowers them to build value faster.
By shifting your focus from monolithic processes to a library of executable tasks, you lay the foundation for more advanced automation, including the development of Agentic Workflows where intelligent agents can select and execute the right Action for the job.
Ready to stop repeating yourself and start building more powerful, modular automations?